OLX is common platform for buyers and sellers. Here you can buy, sell or rent anything under the sun. The best part is that it is all free of cost. You only need to register to this website in order to buy or sell an item. Today olx is considered to be the next generation online free classified Ad website. OLX is the brainchild of entrepreneurs Alec Oxenford and Fabrice Grinda which was initiated in 2006. You can find anything and everything here. It is a web based company headquartered in New York City and Buenos Aires in Argentina. The website hosts user generated free ads for internet users all over the world. It also has discussion forums on various topics where users can start a thread or conversation.
This classified Ads website gained immense popularity after its partnership with social networking website Friendster. Its success story has been widely covered by media including New York Times. It was also a topic of debate among bloggers.
The main purpose of starting this online web portal was to simplify the process of buying and selling, trading, discussion, meeting people near you or at residing at any part of world. OLX allows you to design ads specific to your needs through pictures and videos. It controls the art of buying, selling and other activities of trading. You can even access this website through your mobile anytime and everywhere.
Today OLX is used in 96 countries and is available in 45 languages. In August 2009 it was considered to be a good competitor of another popular online classified website. In 2010 it was one of the hottest tech start ups with an innovative business idea. Since then the fight for online supremacy has turned into a fierce battlefield. OLX works on aggressive mass media marketing.
OLX has its own online community, ‘My OLX’ which offers a good communication link between various buyers. One can get information about a product from a first-hand buyer to take a decision. One of the most striking features is the social networking interface where you can post your ads on social networking websites.
Reportedly OLX has raised revenue of $28.5 million from a group of Silicon Valley VC firms. Today it truly goes by its tagline which says ‘everything sells’. It was launched in India in 2006 and presently it functions in 500 cities. It is also available in various Indian languages like Tamil, Telugu, Marathi, Hindi and in global language English too.
OLX TV commercial: